Free Market Research Tools

What's inside

Each tool is an interactive version of a methodology we apply on paid research engagements. The math, the thresholds, and the output structure match the ones in our client deliverables. The difference between running a tool here and commissioning a full research package is the volume of primary-source verification behind each input, not the framework itself.

TAM SAM SOM Calculator. The triangulation method for market sizing. Enter a top-down estimate built from industry sources and a bottom-up estimate built from unit economics. The tool reconciles the two live and applies the 15% and 30% rules of thumb so you can see whether your numbers hold up before they go in front of a board or investor. Exports a clean Excel summary for pasting into a deck.

Competitive Matrix Generator. Weighted scoring across six categories that sum to exactly 100%. Score up to five companies on a 1–5 scale and the tool returns a ranked leaderboard, a category-level gap analysis, and a position verdict (Leader, Challenger, Laggard, or Niche player) with a short pundit-voice interpretation of what it means. One-click export of the full matrix and the board-ready summary.

SWOT Builder. A SWOT that forces evidence on every item, caps each quadrant at five, and auto-generates a TOWS matrix from your inputs. Returns a strategic posture verdict (Asset-Heavy, Defensive, Survival, Repair, Thin, Empty) so the SWOT actually points to a strategy instead of decorating a slide. Exports a clean memo plus the underlying matrix.

DD Scorecard. The five canonical due diligence categories — Business, Financial, Legal, Commercial, Operational — scored with deal-type weighting (M&A, equity, partnership, vendor, executive hire). Severity-tiered flags roll up into a Green / Yellow / Red Light verdict with an auto-generated risk register prioritized by Critical / High / Medium / Low. Built for the first-pass scrub before a paid engagement or term sheet.

How to use them. Run through the calculator with real inputs from the decision you're currently scoping. Copy the summary into your memo or paste it into the deck. If the stakes justify deeper research — verified primary sources, triangulated assumptions, written strategic recommendations — that's what our Standard Dossier and Deep Dive engagements deliver, using the same methodology at full depth.

More tools are in development. If you have a specific methodology you'd like productized, email hello@dossierintel.com.